Corporate marketing and service brands‐Moving beyond the fast‐moving consumer goods model
MHB McDonald, L De Chernatony… - European journal of …, 2001 - emerald.com
Examines the issues associated with the creation and development of service brands in
corporate branding. Initially considers the increasing importance of the services sector, the …
corporate branding. Initially considers the increasing importance of the services sector, the …
[HTML][HTML] The effectiveness of interventions to change six health behaviours: a review of reviews
Abstract Background Several World Health Organisation reports over recent years have
highlighted the high incidence of chronic diseases such as diabetes, coronary heart disease …
highlighted the high incidence of chronic diseases such as diabetes, coronary heart disease …
[BOOK][B] Risk and protective factors for suicide and suicidal behaviour: A literature review
The Scottish Development Centre for Mental Health, in partnership with the University of
Edinburgh (Research Unit in Health, Behaviour and Change and General Practice Section) …
Edinburgh (Research Unit in Health, Behaviour and Change and General Practice Section) …
Corporate branding and corporate brand performance
F Harris, L De Chernatony - European Journal of marketing, 2001 - emerald.com
Corporate branding necessitates a different management approach. It requires greater
emphasis on factors internal to the organisation, paying greater attention to the role of …
emphasis on factors internal to the organisation, paying greater attention to the role of …
Dialysis or not? A comparative survival study of patients over 75 years with chronic kidney disease stage 5
FEM Murtagh, JE Marsh, P Donohoe… - Nephrology Dialysis …, 2007 - academic.oup.com
Background. The number of elderly patients with chronic kidney disease (CKD) stage 5 is
steadily increasing. Evidence is needed to inform decision-making for or against dialysis …
steadily increasing. Evidence is needed to inform decision-making for or against dialysis …
Explaining women's employment patterns:'orientations to work'revisited
R Crompton, F Harris - British journal of Sociology, 1998 - JSTOR
Explanations of the persisting differences in the structure of men's and women's employment
have long been debated in the social sciences. Sociological explanations have tended to …
have long been debated in the social sciences. Sociological explanations have tended to …
Added value: its nature, roles and sustainability
L De Chernatony, F Harris, FDO Riley - European Journal of …, 2000 - emerald.com
Much has been written about the strategic importance of added value as a means for
achieving competitive advantage, but little attention has been paid to the meaning of the …
achieving competitive advantage, but little attention has been paid to the meaning of the …
Use of serial qualitative interviews to understand patients' evolving experiences and needs
Use of serial qualitative interviews to understand patients’ evolving experiences and needs |
The BMJ Skip to main content Intended for healthcare professionals Access provided by Google …
The BMJ Skip to main content Intended for healthcare professionals Access provided by Google …
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour
Research with consumers has revealed limited awareness of the sustainability impact of
clothing (Goworek et al., 2012). Semi‐structured interviews conducted with a range of …
clothing (Goworek et al., 2012). Semi‐structured interviews conducted with a range of …
Developing corporate brands through considering internal and external stakeholders
L de Chernatony, F Harris - Corporate Reputation Review, 2000 - Springer
We argue that creating an appealing corporate brand requires consideration of both internal
and external stakeholders. A model for managing corporate brands is described in terms of …
and external stakeholders. A model for managing corporate brands is described in terms of …